How To Plan for Your Brand Photo Session: A Step-By-Step Planning Guide

Investing in brand photography is an exciting step for your business, and a little preparation goes a long way in making sure your session runs smoothly. We’ve been doing this for a long time, and we’ve seen every level of client planning involved- we can confidently say that the more intentional the planning, the more successful the session.

At Lightbulb League, we take a collaborative approach to planning- so when the shoot day arrives, everything is in place for a seamless experience. Here’s a step-by-step guide to preparing for your brand photo session.

1. Book a Call with Your Photographer

Once your session date is locked in, schedule a call with your photographer to go over the details. This is where we get into the nitty-gritty; your vision, your goals, and the specific images you want to walk away with. At Lightbulb League, we like to work backwards: we start with the final vision in mind, based on inspiration photos you’ve shared and previous conversations we’ve had, and then we reverse-engineer the steps needed to bring that vision to life.

During this call, we’ll discuss:

•  The types of shots you need (headshots, lifestyle imagery, product shots, etc.)

• Any must-have elements (props, locations, outfits)

• Vendor sourcing (hair & makeup, wardrobe styling, florals, etc.)

• Any appointments you need to schedule (like nails or wardrobe fittings)

This conversation helps create a clear roadmap so nothing is left to chance on the day of your session.

2. Work with Your Photographer to Create a Timeline & Mood Board

Once we have a strong vision in place, we’ll map out a detailed timeline for your session. If your photographer offers this as part of their package (we do!), they’ll take the lead in structuring the day, including location logistics, outfit changes, and shot sequencing.

This step is crucial to ensuring efficiency; when we have a clear plan, you can focus on showing up and feeling confident instead of worrying about what’s next. We’ll collaborate to refine the timeline, make any necessary tweaks, and then divide responsibilities so we can both prepare accordingly. You’ll gather wardrobe, props, and any other materials, while we focus on lighting, composition, and other technical aspects to make sure everything is set for a successful session.

3. Bring Extra Hands for Support

If your session involves multiple outfit changes, styling props, or product setups, it’s always helpful to have an extra set of hands. Ask a friend, team member, or assistant to join you- it truly makes a world of difference when someone can help carry items, keep track of shot lists, or even just provide moral support.

Having someone there to help with the little things (like adjusting clothing, fixing stray hairs, or handing you a coffee between takes) allows you to stay focused and in the moment. Plus, a familiar face can help ease any nerves and keep the energy light and fun.

Final Thoughts

The more intentional you are in your prep work, the smoother and more enjoyable your brand session will be. With a clear vision, a structured plan, and a little extra support, you’ll be set up for a successful shoot that produces images you’ll love.

Ready to get started on your own brand session? Let’s chat! Click here to get the ball rolling.