Every Solid Headshot Needs These Four Things

Your headshot is often the first impression people have of you— whether on your website, LinkedIn, or social media. A strong headshot should not only look professional but also communicate your personality and brand. If you want a headshot that helps you stand out, here are four key characteristics to keep in mind.

1. Good Lighting

Non negotiable. Lighting can make or break a headshot. Harsh lighting can create unflattering shadows, while poor lighting can make the image look dull. Natural light or professional studio lighting is best for achieving a bright, polished look. Soft, even lighting highlights your features without creating distractions, ensuring a clean and professional image.

2. A Clean and Complementary Background

The background should not compete for attention. A solid-color backdrop, blurred outdoor scenery, or an office setting can work well, depending on your industry. The key is to choose a background that enhances your presence rather than distracts from it.

3. Natural and Confident Expression

Your expression should feel approachable and authentic. A forced smile or overly serious look can make your headshot feel stiff. A relaxed, confident expression with natural eye contact conveys professionalism and trustworthiness. Think about the impression you want to make— whether it’s warm and friendly or strong and authoritative.

4. On-Brand Styling

What you wear and how you present yourself in your headshot should align with your personal brand. Solid colors generally work best, as busy patterns can be distracting. Choose clothing that makes you feel confident and represents your industry well. Your hair, makeup, and accessories should also be polished but not overpowering. And if you need help with that, we have a small list of preferred vendors like HMU artists and wardrobe stylists who give LL clients a discount on their services.

Why a Professional Headshot Matters

A great headshot is more than just a nice photo— it’s a personal branding tool. Whether you’re a business owner, entrepreneur, or professional, investing in a high-quality headshot ensures that you present yourself in the best possible light. Working with a professional photographer helps you achieve the right look, lighting, and expression so your headshot makes a lasting impact.