Brand Photography Subscription Spotlight: Aerlume Jewelry

When it comes to brand photography, consistency is key— especially for a jewelry brand that prides itself on timeless, everyday pieces. That’s why our ongoing brand photo subscription with Aerlume Jewelry has been such a natural fit. Founded by Debra, Aerlume is all about ethically made, fashion-forward jewelry designed to be worn effortlessly, whether stacked, mixed and matched, or showcased on its own.

Through our many sessions together, we’ve built a strong visual identity for Aerlume that reflects its understated elegance. Our focus has primarily been on two types of imagery: flat lay product shots and lifestyle images featuring real people wearing the jewelry.

Flat Lay Photography: Clean, Minimal, and Impactful

Flat lays are an essential part of Aerlume’s visual branding. By styling the pieces against neutral backdrops with carefully chosen props, we create images that feel refined yet approachable. The goal is to highlight the delicate craftsmanship of each piece while keeping the styling versatile enough for use across Aerlume’s website, social media, and marketing materials.

From simple white backgrounds to textured surfaces that add depth, each session is thoughtfully planned to complement the jewelry without overwhelming it. This allows Aerlume’s rings, necklaces, and bracelets to stand out while maintaining a cohesive brand aesthetic.

Lifestyle Photography

Jewelry is meant to be worn, so capturing Aerlume’s pieces in real-life settings is just as important as the still-life shots. Our lifestyle sessions focus on natural, everyday moments— someone slipping on a ring, adjusting a necklace, or layering bracelets with their favorite outfit. These images help customers visualize how they can incorporate Aerlume jewelry into their own lives, making the brand feel more personal and relatable.

By working together on a recurring basis, we’ve been able to refine and evolve Aerlume’s brand imagery, ensuring it stays fresh while maintaining a recognizable aesthetic. With each session, we build upon the previous one, creating a library of versatile images that Debra can use across platforms to showcase her beautiful, ethically made designs.

If you’re a jewelry brand (or any product-based business) looking to establish a strong visual presence, a brand photo subscription can be a game-changer. Consistent, high-quality imagery helps tell your story, engage your audience, and elevate your brand. Interested in learning more? Let’s chat!